Singapore – November 2024 – Annie’s Pantry, the Singapore-born fresh pet food company built on a belief in real food, honest ingredients and better nutrition for pets, is entering its next chapter with Moki & Co as a strategic partner.
The partnership brings together Annie’s Pantry’s founding philosophy and commitment to food integrity with Moki & Co’s resources, capabilities and wider petcare ecosystem, creating a stronger platform for Annie’s Pantry to pursue an ambition that extends far beyond simply growing the business.
The shared vision is to help raise the standard of pet nutrition across Asia-Pacific.
Since its beginnings, Annie’s Pantry has challenged the idea that pet owners should have to choose between convenience, transparency and quality. Its philosophy has remained simple: know what goes into the bowl, choose ingredients with purpose, and make food worthy of the animals we consider family.
As more pet owners across Asia become thoughtful about what they feed their pets, Annie’s Pantry believes there is an opportunity and a responsibility to take that philosophy further.
The partnership with Moki & Co is intended to help Annie’s Pantry strengthen its capabilities, invest in innovation and production, and bring its approach to thoughtful pet nutrition to more pets and their families over time.
Vincent Mori, Co-founder of Annie’s Pantry, said:
“We are thrilled to welcome Moki and Co on board as a strategic partner,” said Vincent Mori, Co-Founder of Annie’s Pantry. “This partnership reflects a shared commitment to advancing pet nutrition and delivering products of high integrity across the Asia Pacific region. With Moki’s support, we are excited to accelerate our growth and continue innovating to provide the best possible products for pets and their owners.”
James Barrie, Co-founder of Annie’s Pantry, added:
“We are very happy to welcome Moki & Co as part of the team. Their support and confidence in our vision will propel us to new heights, enabling us to fuel our production capabilities with automation and drive to continue improving the quality of our pet food.”
For Moki & Co, the partnership reflects its approach of supporting distinctive petcare businesses while preserving the individual identity, purpose and brand equity that made them successful in the first place.
Eric Chin, CEO of Moki & Co, said:
“We are delighted to partner with Annie’s Pantry,” said Eric Chin, CEO of Moki & Co. “Under the leadership of Vincent Mori and James Barrie, the business has taken off fast despite its young age, and their commitment to quality and excellence aligns perfectly with our vision. With Moki and Co’s investments and value add, we are excited to contribute to the company’s future strategic plans, which will bring the company to new heights. We look forward to a successful collaboration.”